{"id":98324,"date":"2025-04-15T09:50:12","date_gmt":"2025-04-15T07:50:12","guid":{"rendered":"https:\/\/www.nordnet.no\/blogg\/?p=98324"},"modified":"2026-03-18T15:10:00","modified_gmt":"2026-03-18T14:10:00","slug":"hva-gjor-du-nar-markedene-faller-kjop-selg-eller-hold","status":"publish","type":"post","link":"https:\/\/www.nordnet.no\/blogg\/hva-gjor-du-nar-markedene-faller-kjop-selg-eller-hold\/","title":{"rendered":"Hva gj\u00f8r du n\u00e5r markedene faller: Kj\u00f8p, selg eller hold?"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#f0f0f0\"><em>Disclaimer: Det som beskrives i denne artikkelen skal ikke tolkes som personlige investeringsr\u00e5d men er ment for \u00e5 gi inspirasjon til potensielle m\u00e5ter man kan takle nedgangstider p\u00e5<\/em><\/p>\n\n\n\n<p><strong>Da Covid traff i mars 2020, endret investeringslandskapet i Norge seg dramatisk. Alt stengte ned, folk hadde mer penger og mange kastet seg ut i aksjeverdenen som nybegynnere. Jeg var en av dem.<\/strong><\/p>\n\n\n\n<p><strong>2020 og 2021 ga oss en ny \u201cinvestorgenerasjon\u201d \u2013 mange fikk sin f\u00f8rste smak p\u00e5 aksjemarkedet i medvind. N\u00e5 har vinden snudd. Med markedsuro og r\u00f8de tall kjenner flere p\u00e5 usikkerhet. Per 15. april 2025 er S&amp;P 500 ned 12 %, NASDAQ omtrent 16 %, og verdensindeksen har falt rundt 10 %. Hva betyr dette \u2013 og hva gj\u00f8r vi n\u00e5?<\/strong><\/p>\n\n\n\n<p>Denne artikkelen er for deg som er ny i markedet og kjenner deg usikker. Jeg h\u00e5per \u00e5 gi deg noen beroligende ord, litt historisk perspektiv \u2013 og noen konkrete r\u00e5d du kan lene deg p\u00e5 n\u00e5r det stormer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tre-laerepenger-for-nye-investorer\"><strong>Tre l\u00e6repenger for nye investorer:<\/strong><\/h3>\n\n\n\n<p><strong>1. L\u00e6r av andres feil<\/strong><strong><br><\/strong> Det er vanskelig, men verdifullt. De fleste l\u00e6rer best gjennom egne feil \u2013 men de som klarer \u00e5 l\u00e6re av andre sine feil, ligger et hestehode foran.<\/p>\n\n\n\n<p><strong>2. Forst\u00e5 markedets historie<br><\/strong>Alle kriser er forskjellige, men m\u00f8nstrene er like: panikk, fall, oppgang. Verdensindeksen har steget over 30\u202f000 % de siste 55 \u00e5rene \u2013 til tross for kriger, inflasjon og finanskriser. Historien viser at t\u00e5lmodighet l\u00f8nner seg. Du kan lese mer om forskjellige b\u00f8rsfall i <a href=\"https:\/\/www.nordnet.no\/blogg\/synes-du-aksjene-og-fondene-dine-har-falt-mye-slik-har-markedet-slatt-tilbake-etter-hvert-borsfall\/\">denne artikkelen. <\/a><\/p>\n\n\n\n<p><strong>3. Kj\u00f8p lavt, selg h\u00f8yt \u2013 enklere sagt enn gjort<\/strong><strong><br><\/strong> N\u00e5r markedet faller, vil vi flykte. N\u00e5r det stiger, vil vi bli med. Hjernen v\u00e5r er ikke laget for langsiktig tenkning, og mediene forsterker frykten. Vi tror vi kan time markedet, men treffer sjelden blink. Derfor er det viktigste du kan gj\u00f8re: \u00e5 ha en plan \u2013 og holde deg til den.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hvordan-unnga-vanlige-fallgruver\"><strong>Hvordan unng\u00e5 vanlige fallgruver?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Invester jevnlig<\/strong> \u2013 uansett marked<br>Med en DCA-strategi (dollar cost averaging) kj\u00f8per du b\u00e5de i opp- og nedturer, og reduserer risikoen for \u00e5 treffe feil tidspunkt. Les mer om hva DCA betyr <a href=\"https:\/\/www.investopedia.com\/terms\/d\/dollarcostaveraging.asp\" rel=\"noopener\">her.<\/a><br><\/li>\n\n\n\n<li><strong>Ignorer st\u00f8yen<\/strong> \u2013 media forsterker b\u00e5de frykt og eufori.<br>Markedet g\u00e5r sjelden s\u00e5 d\u00e5rlig \u2013 eller s\u00e5 bra \u2013 som overskriftene antyder.<br><\/li>\n\n\n\n<li><strong>Tenk langsiktig<\/strong> \u2013 historien viser at markedet alltid henter seg inn over tid.<br>\u00c5 v\u00e6re t\u00e5lmodig er ofte den st\u00f8rste fordelen du har.<br><\/li>\n\n\n\n<li><strong>V\u00e6r litt kontr\u00e6r<\/strong> \u2013 N\u00e5r det f\u00f8les skummelt \u00e5 kj\u00f8pe, er det ofte da det l\u00f8nner seg.<br>G\u00e5 mot str\u00f8mmen \u2013 med hodet, ikke med f\u00f8lelsene.<br><\/li>\n\n\n\n<li><strong>Lag en fallplan &#8211; <\/strong>Hva er planen din n\u00e5r markedet faller?<\/li>\n<\/ul>\n\n\n\n<p>En konkret strategi hjelper deg \u00e5 ta rasjonelle valg \u2013 ogs\u00e5 n\u00e5r det stormer som verst.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eksempel-pa-en-fallplan\"><strong>Eksempel p\u00e5 en \u201cFallplan\u201d:<\/strong><\/h3>\n\n\n\n<p>Opprett en separat investeringsbuffer p\u00e5 f.eks. 100\u202f000\u202fkr (bel\u00f8pet avhenger av st\u00f8rrelsen p\u00e5 portef\u00f8ljen din):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markedet faller 5 % \u2192 Invester 10\u202f000\u202fkr<br><\/li>\n\n\n\n<li>Faller 10 % \u2192 Invester ytterligere 20\u202f000\u202fkr<br><\/li>\n\n\n\n<li>Faller 15 % \u2192 Invester 30\u202f000\u202fkr til<br><\/li>\n\n\n\n<li>Faller 20 % \u2192 Invester siste 40\u202f000\u202fkr<br><\/li>\n<\/ul>\n\n\n\n<p>Ved kraftig krakk (30\u201340 %) og sterk personlig \u00f8konomisk situasjon kan det v\u00e6re aktuelt \u00e5 vurdere bel\u00e5ning \u2013 men det krever at du vet hva du holder p\u00e5 med.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hva-kan-du-konkret-gjore-nar-det-star-pa-som-verst\"><strong>Hva kan du konkret gj\u00f8re n\u00e5r det st\u00e5r p\u00e5 som verst?<\/strong><\/h3>\n\n\n\n<p><strong>1. Selge i panikk<\/strong><strong><br><\/strong> Kan v\u00e6re riktig hvis:<br>\u2013 Du trenger pengene snart<br>\u2013 Du har tatt mer risiko enn du t\u00e5ler<\/p>\n\n\n\n<p><strong>2. Sitte rolig i b\u00e5ten<\/strong><strong><br><\/strong> \u2013 Du investerer langsiktig<br>\u2013 Du unng\u00e5r \u00e5 realisere tap<br>\u2013 Strategien din er uendret<\/p>\n\n\n\n<p><strong>3. Kj\u00f8pe mer<\/strong><strong><br><\/strong> \u2013 Du har en klar strategi<br>\u2013 Du ser p\u00e5 markedet som &#8220;p\u00e5 tilbud&#8221;<br>\u2013 Du har en fallplan og mental styrke<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Akkurat som du trener kroppen f\u00f8r et maraton, m\u00e5 du trene hodet for \u00e5 bli en god investor. Denne perioden er en del av den treningen. Du er ikke alene \u2013 og du kommer sterkere ut av det.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disclaimer: Det som beskrives i denne artikkelen skal ikke tolkes som personlige investeringsr\u00e5d men er ment for \u00e5 gi inspirasjon til potensielle m\u00e5ter man kan takle nedgangstider p\u00e5 Da Covid traff i mars 2020, endret investeringslandskapet i Norge seg dramatisk. Alt stengte ned, folk hadde mer penger og mange kastet seg ut i aksjeverdenen som [&hellip;]<\/p>\n","protected":false},"author":68625,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[6698],"tags":[3962],"class_list":["post-98324","post","type-post","status-publish","format-standard","hentry","category-markedsnyheter","tag-toppsak"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blogg.nordnet.no\/wp-content\/uploads\/sites\/2\/2025\/04\/ELSEUTBYTTE-150x54.png","width":150,"height":54,"crop":true,"srcset":"https:\/\/blogg.nordnet.no\/wp-content\/uploads\/sites\/2\/2025\/04\/ELSEUTBYTTE-150x54.png 150w, 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