{"id":104263,"date":"2026-05-28T10:05:10","date_gmt":"2026-05-28T08:05:10","guid":{"rendered":"https:\/\/www.nordnet.no\/blogg\/?p=104263"},"modified":"2026-05-28T10:07:34","modified_gmt":"2026-05-28T08:07:34","slug":"kunsten-a-velge-vinnere-i-aksjemarkedet-slik-jobber-en-kvalitetsinvestor","status":"publish","type":"post","link":"https:\/\/www.nordnet.no\/blogg\/kunsten-a-velge-vinnere-i-aksjemarkedet-slik-jobber-en-kvalitetsinvestor\/","title":{"rendered":"Kunsten \u00e5 velge vinnere\u00a0i\u00a0aksjemarkedet: Slik jobber en kvalitetsinvestor\u00a0"},"content":{"rendered":"\n<p>Hva skiller et middelm\u00e5dig selskap fra de virkelige vinnerne p\u00e5 b\u00f8rsen? For portef\u00f8ljeforvalter Robin \u00d8vreb\u00f8 handler investering vel s\u00e5 mye om hva man velger bort, som hva man velger \u00e5 kj\u00f8pe. Strategien er klar: Finn kvalitet, betal en fornuftig pris, og la tiden gj\u00f8re resten av jobben.<\/p>\n\n\n\n<p>Selv omfinansmarkedene preges av kortsiktig st\u00f8y og raske gevinster, sverger Robin \u00d8vreb\u00f8 og Odin til en mer t\u00e5lmodig tiln\u00e6rming. Som forvalter for amerikanske aksjer leter han etter selskaper somb\u00e5deergode i dag,ogsom har forutsetninger for \u00e5 skape verdier i ti\u00e5r fremover.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"de-tre-p-ene-oppskriften-pa-kvalitet\">De tre P-ene: Oppskriften p\u00e5 kvalitet<\/h2>\n\n\n\n<p>For \u00e5 navigere i et universmed tusenvisav b\u00f8rsnoterte selskaper, bruker \u00d8vreb\u00f8Odinsinvesterinfsfilosofi,en metodikk bygget rundt tre grunnpilarer \u2013 de tre P-ene:<strong>Prestasjon, Posisjon og Pris.<\/strong><\/p>\n\n\n\n<p><strong>Prestasjon:<\/strong>\u202fDet f\u00f8rstekriterieterhistoriske resultater. \u00d8vreb\u00f8 ser etter selskaper som allerede har bevist sin levedyktighet gjennom stabil omsetning, god inntjening og h\u00f8y kapitalavkastning. &#8220;Vi unng\u00e5r selskaper som kanskje kan bli fantastiske, men som enn\u00e5 ikke har vist noe,&#8221; forklarer han.<\/p>\n\n\n\n<p><strong>Posisjon:<\/strong>\u202fDette beskrives som selskapets &#8220;vollgrav&#8221;. Har selskapet en markedsmakt som beskytter dem mot konkurrenter? Dette kan v\u00e6refor eksempelgjennom stordriftsfordeler (som Amazon), nettverkseffekter (som Meta og Google) eller h\u00f8ye byttekostnader (som Microsoft).<\/p>\n\n\n\n<p><strong>Pris:<\/strong>\u202fSelv det beste selskapet kan v\u00e6re en d\u00e5rlig investering hvis man betaler for mye. M\u00e5let er \u00e5 kj\u00f8pe kvalitet til en fornuftig pris for \u00e5 unng\u00e5 &#8220;multippelfall&#8221;, hvor aksjekursen faller bare fordi prisingen normaliseres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"investering-som-en-negativ-kunst\">Investering som en &#8220;negativ kunst&#8221;<\/h2>\n\n\n\n<p>Et av de mest sentrale poengene til \u00d8vreb\u00f8 er at god forvaltning handler om \u00e5 unng\u00e5 de store tapene. Han siterer prinsippet &#8220;First, donoharm&#8221;.<br>\u2013 Investering er p\u00e5 mange m\u00e5ter en negativ kunst. Det er vel s\u00e5 viktig \u00e5 unng\u00e5 aksjene som faller mest, som \u00e5 finne de som stiger mest p\u00e5 kort sikt. Ved \u00e5 velge selskaper med lav gjeld og stabil ettersp\u00f8rsel, beskytter man kapitalen i t\u00f8ffe tider, sier forvalteren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ekteskapsloftet-med-en-twist\">Ekteskapsl\u00f8ftet \u2013 med en twist<\/h2>\n\n\n\n<p>N\u00e5r Odin g\u00e5r inn i et selskap, er tidshorisonten i utgangspunktet evig. \u00d8vreb\u00f8 sammenligner\u00e5 investere i etselskap medet ekteskap, men med noen viktige forbehold. Det finnessituasjoner som krever en &#8220;skilsmisse&#8221;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strukturelle endringer:<\/strong> Hvis ettersp\u00f8rselen etter produktet endrer seg permanent.\u00a0<\/li>\n\n\n\n<li><strong>Svekket posisjon:<\/strong> Hvis markedsmakten flyttes fra selskapet til kundene,\u00a0eller leverand\u00f8rene.\u00a0<\/li>\n\n\n\n<li><strong>D\u00e5rlig kapitalallokering:<\/strong> Hvis ledelsen begynner med risikable og dyre oppkj\u00f8p de ikke har erfaring med.\u00a0<\/li>\n\n\n\n<li><strong>Prising:<\/strong> Hvis aksjen blir s\u00e5 dyr at nedsiden overskygger verdiskapingen.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kunnskap-reduserer-risiko\">Kunnskap reduserer risiko<\/h2>\n\n\n\n<p>Mange ser p\u00e5 aksjemarkedet som et spill om flaks, men for \u00d8vreb\u00f8 er risiko direkte knyttet til mangel p\u00e5 kunnskap. \u2013 Risiko er summen av det du ikke vet. Jo mer tid vi bruker p\u00e5 \u00e5 forst\u00e5 selskapsmodellen, mulighetsrommet og hva som kan g\u00e5 galt, jo lavere blir den faktiske risikoen, forklarer han.<\/p>\n\n\n\n<p>Hans beste r\u00e5d til de som vil plukke aksjer selv? L\u00e6r deg \u00e5 si nei. Akkurat som i privatlivet handler suksess p\u00e5 b\u00f8rsen ofte om \u00e5 styre unna de \u00e5penbare fellene. Ved \u00e5 filtrere bort st\u00f8yen ogfokuserep\u00e5 robuste kvalitetsselskaper, blir tiden din beste venn i jakten p\u00e5 langsiktig avkastning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kort-oppsummert-ovrebos-sjekkliste-for-kvalitet\">Kort oppsummert: \u00d8vreb\u00f8s sjekkliste for kvalitet<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Motstandsdyktighet:<\/strong>\u202fT\u00e5ler selskapet \u00f8konomiske sjokk?<\/li>\n\n\n\n<li><strong>Konkurransefortrinn:<\/strong>\u202fHvorfor velger kundene dette selskapet fremfor andre?<\/li>\n\n\n\n<li><strong>Soliditet:<\/strong>\u202fHar de lite gjeld og god kontantstr\u00f8m?<\/li>\n\n\n\n<li><strong>Ledelse:<\/strong>\u202fBruker de overskuddet p\u00e5 en fornuftig m\u00e5te?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fint-a-vite\"><strong>Fint \u00e5 vite.<\/strong><\/h3>\n\n\n\n<p>Innlegget er utarbeidet for informasjonsform\u00e5l og er derfor ikke ment som investeringsr\u00e5dgivning. Historisk avkastning er ingen garanti for fremtidig avkastning. Finansielle instrumenter kan b\u00e5de stige og falle i verdi. Det er en risiko for at du ikke f\u00e5r tilbake de investerte pengene. F\u00f8r du investerer i fond eller aksjer b\u00f8r du lese n\u00f8kkelinformasjon som er tilgjengelige p\u00e5 produktsidene p\u00e5 nordnet.no.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hva skiller et middelm\u00e5dig selskap fra de virkelige vinnerne p\u00e5 b\u00f8rsen? For portef\u00f8ljeforvalter Robin \u00d8vreb\u00f8 handler investering vel s\u00e5 mye om hva man velger bort, som hva man velger \u00e5 kj\u00f8pe. Strategien er klar: Finn kvalitet, betal en fornuftig pris, og la tiden gj\u00f8re resten av jobben. Selv omfinansmarkedene preges av kortsiktig st\u00f8y og raske [&hellip;]<\/p>\n","protected":false},"author":20011,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[6697],"tags":[],"class_list":["post-104263","post","type-post","status-publish","format-standard","hentry","category-analyser-innsikt"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blogg.nordnet.no\/wp-content\/uploads\/sites\/2\/2026\/05\/Robin_Ovrebo-150x54.png","width":150,"height":54,"crop":true,"srcset":"https:\/\/blogg.nordnet.no\/wp-content\/uploads\/sites\/2\/2026\/05\/Robin_Ovrebo-150x54.png 150w, 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